Manila · September 2026 · A Palay + Experience

Welcome
to Palay +

In partnership with Megaworld, Chef Fhred brings Palay + from Melbourne to Manila for a focused, intimate tasting experience at Richmonde Hotel Eastwood — Filipino food edited through memory, technique, region and restraint.

Why Manila

A return, not a reset.

This trip is about bringing back what has been built in Melbourne and placing it beside the food, regions and people that shaped it in the first place.

From Palay to Palay +

Palay began as a Filipino house in Fitzroy — a place built around belonging, memory, conversation and food that still feels like home. Palay + takes the same identity and compresses it into a quieter, more precise dining format.

The Manila chapter

For Chef Fhred, Manila is a chance to cook Filipino food in the Philippines with the distance, lessons and perspective gained abroad — not to make it “less Filipino”, but to show how flexible, technical and expressive it already is. With Megaworld supporting the journey through accommodation and hospitality, Richmonde Hotel Eastwood becomes the home of this Palay + chapter.

“The goal is not to modernise Filipino food for approval. It is to edit the frame, so people can see what was already there.”

Chef

Fhred Erick
Batalona

Founder · Executive Head Chef · Palay, Melbourne

Filipino-born, Melbourne-based chef building food experiences around identity, belonging and the many regional languages of Filipino cuisine.
Biography

Chef Fhred Erick Batalona has spent more than thirteen years in kitchens, developing a style that moves between Filipino memory and contemporary Australian dining. He is the founder and Executive Head Chef of Palay in Fitzroy, where Filipino food is presented with warmth, context and confidence rather than as novelty.

His work extends beyond the restaurant through catering, collaborative dinners, culinary storytelling and Dishes & Dialogues — a food-led media project where conversation begins at the table.

PalayFounded a Filipino restaurant and cultural dining space in Fitzroy, Melbourne.
Palay +Developed an intimate chef-led tasting format focused on technique, region and narrative.
Dishes & DialoguesCo-founded a food media platform centred on Filipino stories, culture and conversation.
CollaborationsWorked across brand events, cultural programs, chef collaborations and community-led Filipino dining experiences.
2026 ManilaA multi-format Manila return spanning street food, Palay and Palay + experiences.
The Point of the Plate

Filipino, seen differently.

The food remains legible as Filipino. The change is in control: sharper pacing, clearer contrast, more deliberate texture, and techniques that reveal rather than disguise.

Everything on the plate has to earn its place.

Identity first

The dish should still make sense to someone who knows the original, even when its form changes.

Technique with purpose

Fermentation, curing, smoking, clarification, emulsions and precise temperature are used only when they strengthen the story.

Small, complete moments

Courses are portioned to be eaten as they arrive: one composition, one intention, one clean finish before the next.

Emperador Pairing Direction

Filipino spirit,
quietly sharpened.

A premium cocktail set built around Emperador brandy as the anchor. The drawings intentionally feel more like bar-journal sketches than advertising, so the drinks stay elegant and editorial.

Calamansi Highball

Emperador · clarified calamansi · soda · cane sugar · citrus oil

Tall · bright · aperitif

Burnt Pineapple Old Fashioned

Emperador · charred pineapple reduction · coconut sugar · aromatic bitters

Short · spirit-forward · smoky

Pandan Brandy Sour

Emperador · pandan · lemon · egg white / aquafaba · toasted rice

Silky · aromatic · balanced

Salabat & Honey

Emperador · ginger cordial · honey · lemon · black tea

Warm spice · long finish

Tablea Brandy Milk Punch

Emperador · tablea cacao · milk clarification · muscovado · sea salt

Clear · cacao-rich · polished

Mango & Green Pepper Coupe

Emperador · ripe mango · green pepper · dry vermouth · calamansi

Perfumed · dry · savoury edge
The Partnership

Hospitality, food,
media, fashion, culture.

Palay + is designed as more than a dinner. The experience is supported by the people and spaces helping bring this Manila chapter to life — from where the team stays and cooks, to how the story is documented and carried beyond the table.

Presenting & Accommodation Partner

Megaworld

Supporting Chef Fhred's Manila return through hospitality and accommodation, and creating the platform for Palay + to collaborate with Megaworld's hotel culinary teams.

Host Venue

Richmonde Hotel Eastwood

Eastwood, Quezon City · the setting for the intimate 12-course Palay + tasting experience.

Media & Cultural Partners
Dishes & Dialogues
Philippine Fashion Week
Purvyr